Brett Penager
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Brett Anthony Penager is an entrepreneur, author, speaker, and business strategist who has spent more than four decades building and leading high-performance teams and organizations. A former University of Wisconsin–Madison full-scholarship wrestler, Brett began his career in coaching before joining USA Wrestling, where he authored USA Wrestling's Coaches Guide to Excellence and helped develop its National Coaches Education Program into one of the premier coaching education programs within the U.S. Olympic movement. Those experiences shaped a philosophy that has guided his career: extraordinary results happen when the right principles, people, systems, and culture come together around a compelling vision.
Brett carried those lessons into entrepreneurship, becoming a founding partner and Chief Marketing Officer of Chiro One Wellness Centers and Medulla, LLC, where he helped build and scale the nation's largest privately held chiropractic organization. Today, he is Founder and CEO of Be Larger Than, LLC and author of LARGER THAN LIFE: In Pursuit of Discovering Your Full Potential. His work focuses on helping entrepreneurs and leaders build companies capable of reaching $100 million and beyond while creating organizations that no longer depend on their founders.
Through speaking, executive coaching, and the LARGER THAN LIFE Business platform, Brett teaches the principles of leadership, organizational design, and personal transformation needed to build something truly enduring. A longtime advocate for youth, athletics, and community impact, Brett has served on multiple nonprofit boards and lives in Chicago with his wife, Stephanie, and their daughter, Mikayla. His philosophy captures the work that has defined his career: A business makes money. An organization runs without you. An institution outlives you.
IN THIS EPISODE YOU’LL LEARN:
- How Brett turned a sixth-grade classroom film into a lifelong philosophy of becoming what you think about.
- Why most businesses never reach $1 million and what separates the few that scale to $100 million.
- How Brett failed forward through five businesses before co-founding Chiro One Wellness Centers and scaling it past $1 billion.
- That a business makes money, an organization runs without you, and an institution outlives you.
- Why the law of the lid means your business will never outgrow your leadership capabilities.
- How to shift from working in your business to building an institution that thrives without its founder.
- That whatever the mind can conceive and believe, it can achieve, if you apply the learnable principles.
- How Brett helped create the largest privately owned chiropractic company in history with over 160 offices nationwide.
- Why you must become the person capable of leading a $100 million company before the business can grow.
- How to align your vision, people, systems, and culture to produce extraordinary, compounding results.
about the show
Behind every high-growth enterprise, market-shifting model, or generation-defining legacy, there is an untold architectural story waiting to be shared. Most founders spend their lives locked inside daily operations, but the most exceptional corporate journeys deserve a global stage.
The series goes beyond business results, revealing the strategies, mindset, and actions that separate ordinary ventures from extraordinary impact. Each episode highlights the people behind the brands, the challenges they faced, and the choices that led to real-world success.
Built For More is not just a show—it’s a window into the high-stakes world of modern entrepreneurship, inspiring viewers while providing a blueprint for ambition, innovation, and lasting achievement.
