Brooke Evans
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Brooke Evans is a growth guide and the founder of Magnella. With deep experience in both business and personal growth, Brooke is known for helping people and businesses navigate profound change. At 32 years old — in a male-dominated industry and as her family's primary earner with two children under three — she launched CFO Alliance. She scaled it into a four-time Inc. 5000 company with more than 50 CFOs and finance professionals and 400+ clients before selling it to private equity in 2022. That's the highlight reel. Behind the scenes, over 15 years, Brooke failed dozens of times. In 2017, a series of her own missteps lost the company $100,000 in a single month and nearly cost her everything. The turnaround didn't come from grinding harder: it came from pairing high-level strategy with deep inner wisdom. Brooke thought she was building a company. It turns out the company was building her.
Through that evolution, Brooke discovered her guiding philosophy: the best decisions are made at the intersection of strategy + soul — a little bit M&A, a little bit namaste. Because of her unique approach, she has long been the trusted call people make when they hit their most critical inflection points, relied upon for her ability to see patterns and possibilities others miss. Today, Brooke is channeling that gift into Magnella, making personalized growth guidance available to anyone, anywhere. Through Magnella's signature Light Guides, she helps people connect with themselves and grow into who they already are.
IN THIS EPISODE YOU’LL LEARN:
- That you are already extraordinary, and growth is a journey back to who you are.
- That the best decisions are made at the intersection of practical strategy and soul.
- How Brooke turned a five-figure monthly loss into a private equity exit by pairing practical strategy with inner work.
- Why some patterns help you succeed while others cost you more than you realize.
- How understanding your unique energetic blueprint helps you know, trust, and honor yourself in decisions.
- That outer results are a byproduct of inner alignment rather than grinding harder through sheer force.
- How a breakdown can be a break-open that holds the seed of your next chapter.
- That several reasonable decisions can add up to unexpected risk, as Brooke's $100,000 loss shows.
- The importance of letting a word choose you, and practising every side of it, including the "Shadow"
- How moving from external validation to authentic inner power changed everything in Brooke's business and life.
about the show
Next Level CEO is an entrepreneur education series hosted by Daymond John, created for business owners, founders, and leaders who want real insight from people who have built, scaled, and led successful companies.
Each episode features expert CEOs, founders, and industry leaders sharing the stories, decisions, strategies, and lessons behind their growth. Viewers get a closer look at how strong brands are built, how companies scale, and how experienced entrepreneurs think through leadership, opportunity, risk, and long-term success.
From disruptive startups to established business empires, Next Level CEO gives entrepreneurs a front-row seat to the business strategies, founder insights, and leadership moves that drive business excellence.
Whether you are an entrepreneur looking to grow, a business owner ready to level up, or a leader who wants to learn from proven builders, Next Level CEO delivers practical lessons from people who have created something that lasts.
