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Clay Gallego

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Clay Collects was established in 2023, starting as an online store through eBay selling comic books and TCG cards.

Since then, the company has expanded to card shows such as Collect-A-Con and Card Party. When Clay Collects is not on the road, they are in their brick-and-mortar store providing a space to play TCG and expand their collections.

IN THIS EPISODE YOU’LL LEARN:

  • How Clay Collects grew from an eBay store into a brick-and-mortar community hub for TCG players.
  • Why creating a welcoming space helps collectors expand their collections and connect with other enthusiasts.
  • How attending card shows like Collect-A-Con and Card Party expands a brand beyond local reach.
  • That selling comic books and TCG cards online can fund and validate a physical retail expansion.
  • How a warm and welcoming brand style turns first-time buyers into repeat community members.
  • Why building a community around Pokemon TCG creates long-term customer loyalty and word-of-mouth growth.
  • How to balance e-commerce operations with in-person card events to scale a collectibles business.
  • That a brick-and-mortar store can serve as both a retail space and a play space for TCG fans.
  • Why starting with a niche focus like Pokemon TCG can lead to broader opportunities in collectibles.
  • How to transition from online reselling to a recognized brand in the trading card game industry.

about the show

About Operation CEO

Operation CEO is an entrepreneur TV series dedicated to veterans who have served their country and are now building businesses, leading teams, and creating impact in their next chapter.

The series highlights former military service members who have transitioned into entrepreneurship, using the same discipline, leadership, grit, and mission-driven mindset that shaped their time in service.

Each episode takes viewers inside the real journey behind the business. Guests share what they learned in the military, how those lessons shaped their leadership style, and what it took to move from service into business ownership.

From early-stage companies to established brands, Operation CEO showcases veteran entrepreneurs who continue to lead with purpose, resilience, and a commitment to something bigger than themselves.

In a crowded business world, many veteran founders have powerful stories that deserve more recognition. Operation CEO gives these leaders a platform to share their mission, build authority, and inspire others through the next chapter of their journey.

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