Jason & Charnita Horton
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Jason and Charnita Horton are entrepreneurs, business leaders, and co-founders of a family-led business enterprise built around tax and accounting, financial education, and business development. Jason is the co-founder and CEO of Smartaxx, a tax and accounting company established in 2015 that has grown into a multi-location business serving thousands of taxpayers and processing approximately 3,000 tax returns annually. Together, Jason and Charnita have expanded their entrepreneurial work into professional training, investing education, media, and production, with ventures including Horton Enterprises, HE Equity & Capital Institute, Charnita’s World, and Just Tax Pros, LLC.
Having built businesses together for more than a decade while raising their three children, Jason and Charnita share lessons from their experiences with entrepreneurship, financial management, business growth, and overcoming setbacks. Their approach emphasizes turning expertise into multiple business opportunities, developing systems that support sustainable growth, and helping others move from earning income toward building ownership and long-term wealth. Grounded in faith and family, they are focused on creating opportunities, developing the next generation of entrepreneurs, and building a legacy that extends beyond business success.
IN THIS EPISODE YOU’LL LEARN:
- How to turn one tax business into a multi-business family enterprise that creates generational opportunity.
- Why true ownership means building systems, teams, and delegation instead of creating a job for yourself.
- How to transform your expertise into training, education, consulting, and additional streams of income.
- That a tax return can begin a year-round financial conversation rather than end the client relationship.
- How to build a business ecosystem where multiple ventures share knowledge, relationships, and opportunities.
- Why pivoting strategy does not mean abandoning vision when business plans fail and money gets tight.
- How a husband and wife can build together by leveraging different strengths, roles, and perspectives.
- That expensive mistakes can become education when you evaluate, adjust, and make stronger decisions.
- Why creating opportunities for others through training and talent pipelines strengthens your own business.
- How to think beyond income and toward ownership, assets, and a legacy that outlives your direct labor.
about the show
Next Level CEO is an entrepreneur education series hosted by Daymond John, created for business owners, founders, and leaders who want real insight from people who have built, scaled, and led successful companies.
Each episode features expert CEOs, founders, and industry leaders sharing the stories, decisions, strategies, and lessons behind their growth. Viewers get a closer look at how strong brands are built, how companies scale, and how experienced entrepreneurs think through leadership, opportunity, risk, and long-term success.
From disruptive startups to established business empires, Next Level CEO gives entrepreneurs a front-row seat to the business strategies, founder insights, and leadership moves that drive business excellence.
Whether you are an entrepreneur looking to grow, a business owner ready to level up, or a leader who wants to learn from proven builders, Next Level CEO delivers practical lessons from people who have created something that lasts.
