Karuza is the Founder and CEO of WELLO, an AfroBeats DJ artist and producer, a private security liaison coordinator, and an aspiring pilot. He has built a career defined by authenticity, originality, consistency, and perseverance. His brand has remained alive for over 14 years while his music has gained more than 100,000 streams, and he has DJed over 75 events and created more than 100 custom merchandise items.
With over 14 years in private security, Karuza designs and coordinates tailored security plans that give clients peace of mind. He is also a student pilot actively building flight time toward his commercial pilot goals, with a vision of flying aircraft like the PC24, Global, or Gulfstream on tour for his music events. His mantra, WeMoveForwardTOGETHER, reflects the self-belief, creativity, and relentless work ethic that drive his journey.
IN THIS EPISODE YOU’LL LEARN:
- How Karuza built and sustained the WELLO brand for more than 14 years through consistency and originality.
- Why authenticity and self-belief are the foundations of his success across music, fashion, aviation, and security.
- How he transformed his AfroBeats artistry into over 100,000 streams and more than 75 DJ events.
- How he created over 100 custom merchandise items that reflect the vibrant WELLO brand identity.
- How more than 14 years in private security shaped his leadership and personalized client protection approach.
- Why he coordinates tailored security plans that give high-profile clients true peace of mind and confidence.
- How he is building flight hours as a student pilot while working toward his commercial pilot goals.
- How he plans to fly aircraft like the PC24, Global, and Gulfstream on future music tours.
- That an insane work ethic over a long period creates lasting opportunities and breakthrough moments.
- Why dreaming big, staying creative, and remaining consistent can open doors you never imagined.
about the show
Next Level CEO is an entrepreneur education series hosted by Daymond John, created for business owners, founders, and leaders who want real insight from people who have built, scaled, and led successful companies.
Each episode features expert CEOs, founders, and industry leaders sharing the stories, decisions, strategies, and lessons behind their growth. Viewers get a closer look at how strong brands are built, how companies scale, and how experienced entrepreneurs think through leadership, opportunity, risk, and long-term success.
From disruptive startups to established business empires, Next Level CEO gives entrepreneurs a front-row seat to the business strategies, founder insights, and leadership moves that drive business excellence.
Whether you are an entrepreneur looking to grow, a business owner ready to level up, or a leader who wants to learn from proven builders, Next Level CEO delivers practical lessons from people who have created something that lasts.
