Liliana Hernandez
get in touch
Liliana Hernandez is an entrepreneur and tax strategist with more than 20 years of experience helping individuals and small business owners better understand their taxes, finances, and businesses. After losing her job during the 2008 recession, she turned uncertainty into opportunity and built a business alongside her siblings that has continued to grow and evolve through economic challenges, changing industries, and the realities of entrepreneurship. Drawing from decades of real-world experience, Liliana is passionate about helping entrepreneurs understand their numbers, make strategic financial decisions, and build stronger, more sustainable businesses.
Raised in California’s Central Valley by hardworking parents who taught their seven children the importance of perseverance, family, and staying united, Liliana’s mission extends far beyond business success. As a mother of four daughters, she is passionate about inspiring women, Hispanic entrepreneurs, and first-generation business owners to believe that where they begin does not determine where they can go. Through financial education, entrepreneurship, and storytelling, Liliana hopes to help others create greater financial independence, build generational wealth, and leave a legacy that extends far beyond themselves.
IN THIS EPISODE YOU’LL LEARN:
- How Liliana turned a 2008 job loss into a nearly two-decade family-owned tax and business advisory firm.
- Why understanding your numbers matters more than revenue, and how to spot profit leaks before tax season.
- How to transition from doing everything yourself to thinking and operating like a CEO.
- How tax planning, bookkeeping, and financial organization help owners make better decisions all year long.
- Why systems and processes are critical for growth and for surviving unexpected challenges like COVID-19.
- How to turn difficult seasons, like recessions and a pandemic, into opportunities for innovation and stronger leadership.
- How to build and work with family while protecting both the business and the relationships.
- Why delegation is necessary for growth and for building a business that can run beyond you.
- Why small and startup businesses deserve professional financial guidance early, not just after they become successful.
- How entrepreneurship can create more than income by building jobs, financial stability, and generational wealth for families.
about the show
Women In Power is an entrepreneur TV series featuring female entrepreneurs, CEOs, founders, and industry leaders who are building companies, leading teams, and creating impact in their industries.
Each episode gives viewers a closer look at the real stories behind these women’s success, including the challenges they faced, the decisions that shaped them, and the leadership lessons they learned along the way. The series highlights women who have built businesses, broken barriers, grown brands, and created opportunities for others through their work.
Women In Power was created to spotlight female business leaders whose stories deserve to be seen and heard. From early setbacks to major breakthroughs, each episode shows the journey behind the title, the business, and the public success.
For viewers, the show offers inspiration, practical insight, and a deeper look at what it takes for women to lead, grow, and succeed in today’s business world. For featured guests, it provides a platform to share their story, build authority, and inspire the next generation of female entrepreneurs and leaders.
