Mo Risheq
get in touch
Mo Risheq founded Know A Guy Heating and Air Conditioning in 2024 with a mission to improve the HVAC customer experience through dependable workmanship, trustworthy recommendations and transparent pricing. After years working in the HVAC industry, Mo became frustrated watching homeowners get pressured into unnecessary repairs, parts and system replacements. He created Know A Guy around a different philosophy: solve the actual problem, design each system around the individual home and give customers straightforward recommendations they can understand and trust.
For Mo, constructing the right overall system is more important than simply selling the highest efficiency equipment. That philosophy has grown into a larger vision for Know A Guy: building a trusted home services brand where customers have one relationship they can rely on for their home, while creating opportunities for talented tradespeople to grow from employees into leaders who may one day operate entire divisions of the company.
IN THIS EPISODE YOU’LL LEARN:
- How Mo transitioned from HVAC technician to building a recognizable home service brand approaching $750,000 in sales.
- Why designing the right system matters more than selling the most expensive high-efficiency equipment quickly.
- How evaluating the entire home reveals comfort problems that an equipment-only approach frequently misses.
- Why Mo rejects the traditional price and pitch in the same visit home service sales model.
- How detailed homeowner-friendly proposals can replace high-pressure closing tactics and build lasting customer trust.
- Why customers should understand a $20,000 purchase as clearly after the salesperson leaves the home.
- How memorable branding gives a competitive advantage when many home service companies look and sound the same.
- Why trust and transparency can become a home service company's primary long-term sales strategy.
- How discounts can change the price without lowering the engineering, documentation, or thought behind a project.
- How a home service company can expand beyond one trade by developing talent already present within its workforce.
about the show
Blue Collar America is a cinematic business documentary series featuring the contractors, tradespeople, construction leaders, service business owners, and skilled operators who help build and maintain the real economy.
Each episode takes viewers inside the story behind the business, showing how hardworking founders turned skill, grit, leadership, and execution into companies that serve customers, employ teams, and support communities.
The series highlights professionals across construction, trades, contracting, repair, manufacturing, transportation, field services, and other blue-collar industries.
Blue Collar America goes beyond the finished job to show the pressure, problem-solving, sacrifice, and leadership required to operate in demanding industries where results matter every day.
For featured guests, the series provides a platform to share their journey, build authority, and give audiences a closer look at the people, values, and standards behind the work they do.
