Pepito Decena Jr
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Pepito “JR” Decena Jr. is the Founder and CEO of Decena Home Care and the Decena Foundation, organizations built around his commitment to serving others and making a meaningful difference in the community. Through Decena Home Care, he helps individuals and families receive compassionate, dependable care that allows loved ones to remain safe and independent at home. Through the Decena Foundation, he extends that mission by giving back and supporting individuals and communities in need.
Coming from humble beginnings, JR credits his journey to faith in God, hard work, perseverance, and a desire to help others. From overcoming challenges to building organizations that create opportunities and serve people, his story is a reminder that where you start does not determine where you can go. JR hopes his journey inspires others to trust God, pursue their purpose, and use their success to make a positive impact in the lives of others.
IN THIS EPISODE YOU’LL LEARN:
- That faith, perseverance, and trusting God can help you overcome challenges and build success from humble beginnings.
- How Decena Home Care grew from a family-owned business into an established provider serving families throughout Northern Virginia.
- Why becoming credentialed with managed care organizations allowed the agency to offer long-term personal care and respite services.
- How families navigating aging, dementia, stroke recovery, Parkinson's disease, and mobility limitations can find reliable in-home support.
- Why simplifying Virginia Medicaid long-term care coordination helps overwhelmed families arrange appropriate caregiver support.
- That home care should be personal, responsive, and centered around the entire family, not just filling a caregiver shift.
- How a family-owned, nurse-run agency combines compassionate care with hands-on clinical oversight and long-term care expertise.
- Why treating every client like family builds reliability, communication, safety, trust, and long-term relationships.
- How to advocate for appropriate care, coordinate services, and find solutions when family circumstances change.
- That no matter where you start, with faith, hard work, and determination, anything is possible.
about the show
Made It In America is an entrepreneur TV series featuring foreign-born founders, immigrant entrepreneurs, business leaders, and visionaries who came to America and built something meaningful through resilience, ambition, and hard work.
Each episode takes viewers inside the founder story behind the business, showing the challenges, sacrifices, decisions, and breakthroughs that shaped each guest’s journey. From arriving with limited resources to building companies, creating jobs, entering competitive markets, and earning credibility, these stories reveal what it takes to succeed in America.
The series highlights entrepreneurs across industries who turned their background, culture, work ethic, and lived experience into a competitive advantage.
Made It In America celebrates the builders who brought their dreams, skills, and determination to the American market and used them to create business success, personal freedom, and lasting impact.
For featured guests, the series provides a platform to share their journey, build authority, and inspire others through the story of what they built in America.
