Rose Elbino
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Rose Elbino is an entrepreneur and senior care leader whose story is defined by resilience, reinvention, and purpose. After arriving in the United States from Sudan, she faced profound personal and financial hardship, including rebuilding her life as a single mother of four after the end of an 18-year marriage. Determined to change her future, she pushed past discrimination in real estate, turned adversity into momentum, and began building wealth through house flipping and entrepreneurship.
Today, Rose leads multiple family care homes in North Carolina and is deeply committed to transforming how seniors, especially those living with dementia, are cared for in America. Her mission centers on restoring dignity, humanity, and quality of life for residents through smaller, more personal care environments. As she continues expanding her impact, Rose is also focused on educating other aspiring entrepreneurs through masterclasses and proven business blueprints, while advancing her larger vision of creating a dementia village model in the United States.
IN THIS EPISODE YOU’LL LEARN:
- How Rose transformed financial hardship and personal upheaval into a powerful foundation for entrepreneurship and long-term impact.
- That a refugee background can become a source of strength, perspective, and unstoppable ambition in business.
- Why Rose chose entrepreneurship after facing discrimination and rejection within the traditional real estate industry.
- How she completed her first house flip with limited cash, poor credit, and relentless determination.
- That reinvesting early profits can create momentum, stability, and a pathway toward lasting generational wealth.
- How Rose built a family care home model centered on dignity, intimacy, and compassionate senior support.
- Why smaller residential care settings can help seniors regain joy, connection, and a stronger sense of self.
- How studying dementia village models abroad shaped her vision for reimagining senior care in America.
- That reprogramming limiting beliefs is essential for overcoming labels, setbacks, and systemic barriers to success.
- How sharing vulnerability and hard-earned lessons can empower other women to move from survival into leadership.
about the show
Women In Power is an entrepreneur TV series featuring female entrepreneurs, CEOs, founders, and industry leaders who are building companies, leading teams, and creating impact in their industries.
Each episode gives viewers a closer look at the real stories behind these women’s success, including the challenges they faced, the decisions that shaped them, and the leadership lessons they learned along the way. The series highlights women who have built businesses, broken barriers, grown brands, and created opportunities for others through their work.
Women In Power was created to spotlight female business leaders whose stories deserve to be seen and heard. From early setbacks to major breakthroughs, each episode shows the journey behind the title, the business, and the public success.
For viewers, the show offers inspiration, practical insight, and a deeper look at what it takes for women to lead, grow, and succeed in today’s business world. For featured guests, it provides a platform to share their story, build authority, and inspire the next generation of female entrepreneurs and leaders.
