Sory Rivera
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Sory Rivera is the Founder and CEO of Sory Rivera's Consulting (SRC), a performance digital marketing consultancy that connects vetted publishers with direct buyers across insurance, legal, and home services verticals. A USAF Veteran and former Air National Guard member, she brings the discipline, adaptability, and integrity of her military service into every client relationship she builds. With more than 22 years in performance digital marketing, pay-per-call, and publisher-buyer relationship management, Sory has earned a reputation as a connector who turns partnerships into growth.
Her career spans senior operational leadership, including roles as COO and Chief of Staff, where she sharpened her ability to read what clients truly need and deliver results that last. Sory leads with strategy, thrives on solving complex challenges, and stays committed to continuous learning in a fast-moving industry. Above all, she believes lasting success is built on integrity and relationships, and she brings that conviction to every introduction, deal, and team she touches.
IN THIS EPISODE YOU’LL LEARN:
- How Sory Rivera turned 22 years of performance marketing expertise into a thriving consultancy while managing bipolar disorder.
- Why Sory's military background as a USAF Veteran shapes her discipline, adaptability, and integrity in client relationships.
- How she connects vetted publishers with direct buyers across insurance, legal, and home services verticals.
- Why her mentor-first coaching style resonates more deeply with clients than traditional consulting approaches.
- How leveraging her network for clients and colleagues turns introductions into scalable revenue growth.
- Why Sory believes lasting business success is built on integrity and relationships rather than transactions.
- How she rose through senior roles like COO and Chief of Staff to read what clients truly need.
- Why stigmas around bipolar disorder are rooted in ignorance, not fact, and how Sory refuses to be defined by them.
- How Sory helps publishers gain access to top buyers so they can scale their businesses.
- That a high-powered consultant can lead with empathy and mentorship while driving performance marketing results.
about the show
Women In Power is an entrepreneur TV series featuring female entrepreneurs, CEOs, founders, and industry leaders who are building companies, leading teams, and creating impact in their industries.
Each episode gives viewers a closer look at the real stories behind these women’s success, including the challenges they faced, the decisions that shaped them, and the leadership lessons they learned along the way. The series highlights women who have built businesses, broken barriers, grown brands, and created opportunities for others through their work.
Women In Power was created to spotlight female business leaders whose stories deserve to be seen and heard. From early setbacks to major breakthroughs, each episode shows the journey behind the title, the business, and the public success.
For viewers, the show offers inspiration, practical insight, and a deeper look at what it takes for women to lead, grow, and succeed in today’s business world. For featured guests, it provides a platform to share their story, build authority, and inspire the next generation of female entrepreneurs and leaders.
