Steve Lundin II
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Steve Lundin II is a 12-year active-duty United States Marine Corps Officer, husband, and father of four. As both a military leader and baseball parent, he saw firsthand how fragmented and expensive youth sports have become.
That experience inspired him to build companies focused on developing better athletes while making youth sports more connected, efficient, and affordable. As the founder of ONBASE Athlete and PlateOps.AI, he works at the intersection of athletic development, gym operations, and technology.
IN THIS EPISODE YOU’LL LEARN:
- That youth sports have become fragmented, expensive, and difficult to measure for families and coaches.
- How Steve Lundin II applies 12 years of Marine Corps leadership to building disciplined athletic development systems.
- Why ONBASE Athlete delivers Whole Athlete Development across physical training, skill, nutrition, mindset, character, leadership, and faith.
- How PlateOps.AI connects athletes, coaches, facilities, teams, and families in one intelligent operating system.
- Why a self-funded, early-stage startup is building the future infrastructure for youth baseball and softball.
- That better athlete development can also build stronger people and thriving communities, not just better players.
- How to turn a personal frustration as a baseball parent into companies that make youth sports more connected and affordable.
- Why consolidating scheduling, communication, memberships, recruiting, payments, and performance data reduces overwhelm for youth sports families.
- That the future of baseball and softball depends on a connected ecosystem rather than separate gyms and software platforms.
about the show
Operation CEO is an entrepreneur TV series dedicated to veterans who have served their country and are now building businesses, leading teams, and creating impact in their next chapter.
The series highlights former military service members who have transitioned into entrepreneurship, using the same discipline, leadership, grit, and mission-driven mindset that shaped their time in service.
Each episode takes viewers inside the real journey behind the business. Guests share what they learned in the military, how those lessons shaped their leadership style, and what it took to move from service into business ownership.
From early-stage companies to established brands, Operation CEO showcases veteran entrepreneurs who continue to lead with purpose, resilience, and a commitment to something bigger than themselves.
In a crowded business world, many veteran founders have powerful stories that deserve more recognition. Operation CEO gives these leaders a platform to share their mission, build authority, and inspire others through the next chapter of their journey.
